Case Studies

Case Study: How We Scaled a Concrete Contractor from $500K to $20M in 3 Years

The Challenge

Like many specialty contractors, this Atlanta-based concrete company was stuck in the trap of chasing small, low-margin jobs. Most of their work came from word of mouth and referrals. They were constantly busy — but never truly in control of their pipeline. On paper, they were doing okay at ~$500,000 a year in revenue, but growth had completely stalled.

The owners knew they could take on bigger work, but without connections to major developers, general contractors, and municipalities, they were being shut out of the projects that actually move the needle.

The Approach

We implemented our 4-Part Growth System:

  1. Outbound Lead Generation
    We identified and directly targeted the right decision-makers — general contractors, developers, and property owners who regularly award large commercial and infrastructure projects. Instead of waiting for opportunities, the company was suddenly in the room for projects they had never been invited to before.

  2. Inbound Lead Generation
    We rebuilt their online presence. When property owners or GCs searched for commercial concrete services in Atlanta, this company started showing up front and center. Their website, Google Business profile, and content positioned them as the obvious local authority.

  3. Pricing & Positioning Strategy
    We restructured their proposals and pricing strategy so they could win projects without being the lowest bidder. By showing their value through past work, systems, and reliability, they began closing contracts at higher margins.

  4. Scale Up
    With consistent pipeline growth, the company expanded capacity — adding crews, taking on larger contracts, and eventually moving into municipal and DOT work as well as national accounts.

Call to Action

The Results

  • Year 1: Grew from $500K to $5M, landing accounts like Tractor Supply and Walmart.

  • Year 2: Doubled again to $10M, with repeat work and new projects from national retailers and developers.

  • Year 3: Hit $20M in annual revenue, expanding into municipal and DOT contracts while maintaining strong margins.

This wasn’t luck. It was a repeatable system that took them from chasing small local jobs to competing — and winning — with some of the biggest names in construction.